TOCA Football Announces Expansion of Soccer Entertainment Venues into United States Starting Early 2023 with Sights on Dallas
Global rollout of TOCA Social confirmed after a successful launch at The O2 in London
Costa Mesa, CA, February 3, 2022 – TOCA Football, Inc. (TOCA), the world’s leading, technology-enabled soccer experience company, announced today the rollout of its new soccer entertainment venue TOCA Social in the U.S. TOCA Social will open to guests in Dallas’ iconic Design District in early 2023 and will be located at 1313 Riverfront Blvd. The multi-level, industrial-style building offers friends and families an incredible sweeping view of Downtown Dallas and the skyline, as well as a unique place to eat, drink and play. A selection of soccer-themed entertainment and immersive games designed for all skill levels are powered by TOCA’s innovative technologies.
“We are thrilled to bring TOCA Social to the U.S. and provide soccer fans with a truly unique and entertaining offering,” said Yoshi Maruyama, TOCA's CEO. “Guests will be able to experience soccer in a new and innovative way, while socializing with friends over drinks and world-class cuisine. With games designed for all ages and abilities, TOCA Social truly is one of a kind and we are excited to keep expanding.”
Located just minutes away from Victory Park, Uptown, and the rest of the urban entertainment core, TOCA Social brings a unique element to an already beloved area. The magnificent venue is 56,000 square feet and three stories, offering four bars for food and drink and 34 TOCA boxes to play soccer.
“We’re excited to bring TOCA Social, the world’s first interactive and socially competitive soccer entertainment experience to the great city of Dallas, TX,” said Zach Shor, SVP, TOCA Social US. “With best-in-class food, delicious cocktails, cold beer and a one-of-a-kind soccer experience, TOCA Social will continue to solidify Dallas as an entertainment and sports mecca in the US. There’s no better place for TOCA Social to be, and I can’t wait to introduce the city to this amazing concept in 2023.”
TOCA Social opened its first location in August 2021 at London's iconic The O2, Europe's leading live entertainment and retail destination. The venue has exceeded footfall targets with over 25,000 guests visiting per month and over 5 million balls kicked to date. It has also become a hotspot for athletes, celebrities, and social media influencers including cast members from Ted Lasso, global artist KSI plus stars from top premier clubs.
Erik Anderson, TOCA Co-Chairman and Founder and CEO of WestRiver Group said: “TOCA experiences are all about enjoying soccer regardless of your skill level and TOCA Social takes that a step further by offering a fun, social environment in addition to gamifying soccer in a new and casual way. We’ve seen great success with TOCA Social in the U.K. and look forward to keeping that momentum going here in the United States.”
TOCA currently operates 15 TOCA Sport soccer training centers and one TOCA Social soccer entertainment venue. The company completed a successful capital raise last year and is executing against its aggressive growth plan. By the end of 2023, TOCA plans to operate over 50 TOCA Sport soccer training centers and five TOCA Social soccer entertainment venues, making it the world’s largest technology-enabled soccer experience company.
TOCA was founded by Eddie Lewis, a two-time U.S. World Cup and former MLS and English Premier League midfielder who developed much of TOCA's proprietary, user-centric technologies and training experiences.
About TOCA Football, Inc
TOCA Football, Inc. is the world’s leading technology-enabled soccer experience company that aims to transform the soccer experience and build communities that inspire everybody to play. For more information please visit TOCAfootball.com or follow @tocafootball on Instagram, Twitter and Facebook.
About TOCA Social
TOCA Social is the world’s first soccer based social entertainment and dining experience, where
friends and family can eat, drink and play. A selection of soccer-themed entertainment and immersive games designed and tested for all skill levels to have fun, are powered by TOCA Social’s own innovative technology, TOCA Touch Trainer© and TOCA Smart Sight©. For more information, please visit toca.social or follow @tocasocial on Instagram
Media Contact
Jack Buttacavoli
jack@relativity.ventures